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Title
Text copied to clipboard!Content Marketing Strategy
Description
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We are looking for a Content Marketing Strategist to join our dynamic team. The ideal candidate will have a strong background in creating, planning, and executing content strategies that support business goals and enhance brand awareness. This role involves close collaboration with marketing, product, and communications teams to ensure message consistency and campaign effectiveness.
The position requires analyzing market trends, identifying audience needs, and creating content plans tailored to various digital channels, including blogs, social media, newsletters, videos, and white papers. The strategist will also monitor content performance using analytics tools and adjust strategies accordingly to maximize engagement and ROI.
A deep understanding of SEO, digital marketing, and content best practices is essential. The candidate must also possess excellent written and verbal communication skills, along with the ability to manage multiple projects in a fast-paced environment.
This role offers a unique opportunity to play a key part in brand growth and directly influence public perception. If you are passionate about storytelling, strategy, and innovation, we would love to meet you.
Responsibilities
Text copied to clipboard!- Develop content strategies aligned with marketing goals
- Create and manage an editorial calendar
- Collaborate with internal teams to produce relevant content
- Analyze content performance and adjust strategies
- Ensure brand tone and message consistency
- Optimize content for SEO and conversions
- Oversee multimedia content production
- Conduct competitive and industry research
- Manage content-related budgets
- Train internal teams on content best practices
Requirements
Text copied to clipboard!- Degree in marketing, communications, or related field
- Proven experience in content strategy
- Excellent writing and editorial skills
- Proficiency with analytics tools (Google Analytics, SEMrush, etc.)
- Strong knowledge of SEO and digital marketing
- Ability to manage multiple projects simultaneously
- Creative and results-oriented mindset
- Good understanding of social media platforms
- Project management experience
- Fluency in written and spoken French
Potential interview questions
Text copied to clipboard!- What is your experience with content strategy?
- How do you measure the effectiveness of a content campaign?
- What tools do you use to plan and analyze content?
- How do you tailor content to different target audiences?
- Have you led a content creation team before?
- How do you integrate SEO into your content strategy?
- What is your favorite content channel and why?
- How do you handle tight deadlines and multiple priorities?
- Can you share an example of a successful campaign?
- How do you stay updated on content marketing trends?
